AtoZED is an ongoing design project, a journey of discovery in which we explore daily life
from different points of view. Our creativity is fueled by the diversity and variety of people and personalities we involve in our projects. We put this creativity to good use to develop even
more functional, aesthetic and ability driven designs with a clear goal in mind: to empower people in their daily lifes. We believe that collaboration, empathy, and curiosity for people’s
stories are the keys to developing Universal Design solutions.
Born in Lucerne in 1989
Product Designer FH
Hochschule Luzern Design & Kunst
Young member of Swiss Design Association SDA
I am Product Designer and founder of AtoZED. As a person with cerebral palsy, I believe in the strength of diversity. Disability is often seen as a negative feature, but, in my eyes, it is a
design opportunity. Therefore, I collaborate with people using my empathy to translate individual abilities into Design concepts. My ingredients for these concepts are: The Universal Design
Principles, perseverance, humor and the good quality of the materials we use and of the production itself.
A quote that drives my work:
«You never design for a disability, you design for a persons'capacity.»
Patricia Moore Designer and Universal Design Pioneer